Mozeus Blog

A different point of view of our exciting industry

  • Fast Cars, Loud Noise, & Busch Beer in Daytona

      Nascar’s Daytona 500 – the annual orgy of fast cars, loud noise and Busch Beer in sun-soaked Florida. A place that marries race passion with people watching, love of country to love

  • Don’t Let What Happened At Your Event Stay At Your Event

    By: Megan Moran With 72% of millennials saying they will increase their spending on experiences rather than physical things this year, it’s a no brainer why brands are focusing their efforts

  • Snap Chat on Location: Using Animated Filters for the Ultimate Photo Booth Experience

    We use photos as a way to preserve and share our memories. Over time, the process has changed but the sentiment is still the same. Animated filters take the action of capturing a photo and turn it

  • What In The World Is A “Mo-Pho”?

    By: Megan Moran Having grown up with social media embedded into our DNA, we millennials find ourselves trying to manage and reconcile both our personal and digital life on a daily basis. It’s

  • Welcome Back, Dad.

    In the early days of advertising, Dads were the bread winners. The patriarch of the family. The Honey-I’m-Home-With-The-Bacon-All-American-heroes. Somewhere we lost that. Dad’s became the

  • HOW TO: Grab A Millennial’s Attention As A Brand [PHOTOS]

    By: Megan Moran As a 23 year old that just graduated college, people are constantly trying to label me as either a young millennial or a generation Z. Either way, the name generally refers to

  • What Defines a Successful Digital Engagement?

    Shelley Sardella – Senior Account Director We use various metrics and comparisons to define the success of a digital engagement, but why is the ‘norm’ to compare number totals? Is that

  • What Do MoZeus Worldwide and KIA Have In Common?

    Katie Blocher – Account Manager Recently, I had the opportunity to visit the KIA automotive assembly plant. Surprisingly, I found that the plant is run a lot like MoZeus Worldwide. At MoZeus,

  • The Super Bowl 50 Experience

    Charles Jones – Co-Founder, COO As most of you probably know, the Super Bowl is the premiere sporting event in the United States. What you may not know though, unless you’ve been to it, is the

  • HERE’S WHY GIFS ARE BACK IN STYLE AND BIGGER THAN EVER FOR BRANDS

    While the GIF has been around for years, brands have started betting on it as a bigger part of their social marketing as more platforms double down on short-form video. Just within the past few

  • IT’S OFFICIAL: GOOGLE BLEW IT WITH YOUTUBE, AND FACEBOOK HAS CAUGHT UP

    It’s official. Google blew it. Fortune has a story out about Facebook’s huge investment in video. In it, writer Erin Griffith reports that, “In April, Facebook hit 4 billion views per day,

  • EVENT MARKETING PROGRAM BASICS

    What can you expect from a photo marketing program if you’ve never done one before? For one thing, the level of complexity is up to you. MoZeus has a lot of options that you can add with very

  • WHAT MAKES A GOOD EXPERIENTIAL PROGRAM?

    Experiential marketing is wide open to anyone who’s looking to generate leads. Every brand has the potential to employ creativity and technology at their next event. Tools are now more convenient

  • CONTENT CREATION AND SPACE-TIME HOOEY

    Good design is always the objective, but there are many ways to go about achieving it. Sometimes you want to “go all out”… you know, oversized photographic backgrounds, custom fonts, graphical

  • EXPERIENTIAL PHOTO MARKETING PROGRAMS

    Photo marketing is a fun way to boost the excitement at your next event. It can help you establish your brand and message. You can choose your own level of complexity and creative contribution.

  • A GOOGOLPLEX: COMPLEX, PERPLEXING

    As a graphic designer there is perhaps one factor that motivates one the most: a deadline. Sure, you were taught to use things such as complimentary colors and harmonic proportion in school. But

  • POWER OF ENGAGEMENT – STREET PERFORMANCE STYLE

    Bostonians as a whole are a pretty jaded group. It really does take a lot to impress… especially when they are out to impress others. Faneuil Hall, the mecca of tourist flocking in Boston around

  • A NIE FOR A NIE

    How Pursuing Conformity Can Be Silly, but Will Sometimes Reward Us with Harmony Styles and fashions… memes and trends. Sometimes it’s as easy as re-Tweeting some content. Sometimes it feels

  • MAYBE TOTAL RECALL WASN’T THAT FARFETCHED AFTER ALL

    Marriott Hotels has stepped deep into the 4D experiential pool with their new travel booth that incorporates Oculus Rift technology. Named the Teleporter, this walk-in booth allows consumers to